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April 10, 2008 |
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A resource site for users looking for self help tools had been operating for 3 years.
While they had hundreds of pages of content and about five thousands users, they had not been able to break into the main stream. |
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While they were advertising on similar sites, and had some recognition from search engines, just because of the uniqueness of their name and the age of their domain.
They had not yet broken into the traffic they thought their site would receive.
If they could only get more people to use the site they would tell their friends. |
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They contacting us, and while they did not have any search terms they were current using, we worked with them to develop the most effective list of 27 keywords they
should use going forward. |
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We aligned those words with the advertising campaign they were active in, and set
out to effectively execute on it. |
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The Problem: |
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The client had not been actively using search engines, assuming that the advertising that they were doing was going to expose them to the search engines. While this is true, it did not optimize them on those search engines, and subsequently they were buried on the fifteenth page of Yahoo, MSN and Google. Being that 97% of their demographic used these search engines, this was a major problem. |
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The Solution: |
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We compared the keywords our new clients were using in their advertising, against our internal database of the most effective terms in every industry. We found that
majority of their terms were being optimized by companies with 10X the budget of
theirs. We discussed this with the client, while suggesting new keywords that we felt
more effectively exposed them to their niche base. |
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The result was as expected, but the efficiency of which the result came was amazing. |
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When the client came to us: 10,291 |
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January: 10,291 |
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February: 16,221 |
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March: 22,752 |
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April: 35,210 |
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As of today, we have a very happy client, and our client has increased their ad revenue to more then $30,000 per month. |
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